New HP Offerings For Small and Medium Businesses

“In today’s economic climate, it’s not just about making
every dollar count, but about making fewer dollars do more,” said Kathy
Chou, vice president, Worldwide Commercial Sales, HP. “Today’s announcements further demonstrate our commitment to SMB customers and exemplify how we are helping them get more results from their technology investments through HP Total Care.”

“Total worldwide technology spending will only grow by 0.5 percent in
2009, but SMB technology spending will grow by 3.2 percent, despite the economic
downturn,” said Ray Boggs, vice president, SMB Research, IDC. “SMBs
are feeling the heat to optimize their technology investments by coordinating
new purchases with existing resources while also ensuring that they have enough
support and funding. Technology providers like HP are in the best position to
benefit from this growing segment because they take a comprehensive approach
to meeting the diverse needs of SMB customers.”

New Products
For customers who want laser speeds at as little as half the price,
HP introduced three new families of HP Officejet printers.

• Saving customers up to 50 percent cost per page and energy compared to
  competitive laser printers, the top-of-the-line HP Officejet Pro 8500 All-in-One
  series ($299-$499) is HP’s premier inkjet all-in-one, featuring professional
  color document quality at laser-comparable speeds.
• Helping SMB customers increase productivity while saving money, the HP
  Officejet Pro 8000 Printer series ($149-$179) offers embedded wired and wireless
  networking options, fast speeds and automatic two-sided printing.
• For a multitude of features at an affordable price, the HP Officejet 6500
  All-in-One series includes four-in-one capabilities and wireless and automatic
  two-sided printing options for $149-$199.
• Designed to help small businesses affordably produce high-impact materials,
  newly formulated HP 940 Officejet Inkjet Cartridges are available for the
  HP Officejet Pro 8500 All-in-One and 8000 Printer series. The cartridges are
  like liquid laser toner, providing premium print durability and archive-quality,
  water-resistant documents. When paired with ColorLok technology-based papers,
  the cartridges deliver deep, sharp blacks and brilliant colors for professional-looking
  print projects that resist smudging.

The printers are expected to be available for purchase worldwide later this
month and feature a new package design with vibrant images and easy-to-reference
icons that make it easier for customers to choose the right product for their
needs.

To help customers manage their business more efficiently and simplify
daily tasks, HP also unveiled:

• Fast, reliable scanning with advanced paper handling capabilities and simple
  controls with the HP Scanjet 5000 Sheet-feed Document Scanner ($799).
• Versatile image capturing options so users can easily send scans to email
  or a network file with the HP Scanjet N6350 Networked Flatbed Document Scanner
  ($899), expected to be available in June.
• Advanced scanning features with HP Precision Feed Technology and convenient
  manageability through HP Web Jetadmin with the HP Scanjet 7000 Sheet-feed
  Document Scanner ($999).
• Fast, reliable faxing and walk-up copying in one compact device with the
  HP 2140 Fax ($100).
• Increased marketing presence and professional communications with the HP
  LD4200 ($1,399), a full high-definition 1,080-pixel resolution, 42-inch Digital
  Signage Display that offers state-of-the-art features with high quality and
  durable viewing options for a wide array of venues. The display is designed
  for indoor venues, retail environments, hospitality settings, advertising
  and control room applications used by businesses large and small. Available
  March 9.
• A boost in productivity with the HP USB Graphics Adapter allows users to
  easily connect monitors to a PC through a standard Universal Serial Bus (USB)
  port. The compact adapter allows businesses to incorporate multiple display
  capabilities across several open applications.

New services and solutions
HP broadened its Total Care portfolio with new services and solutions to help
customers better grow and manage their businesses while using fewer resources.

• HP Insight Remote Support software helps SMBs save time and money with
  simple, reliable and around-the-clock remote support. The software provides
  a direct link between SMBs and their HP solution providers, delivering continuous,
  automated and secure remote monitoring and fault detection services. Additionally,
  it generates service dispatches for hardware issues on HP servers and storage
  without active involvement of staff or support phone calls, helping avert
  disruptions.
• Value-added resellers (VARs) get help entering the cloud services market,
  and SMBs can access critical applications as a monthly subscription service,
  thanks to HP’s agreement with USA.NET, a leader in hosting services.
  The agreement enables VARs in the United States to offer customers a comprehensive
  suite of private-label messaging and collaboration solutions, including Microsoft
  Exchange 2007, Microsoft Windows® SharePoint Services, Commercial Messaging
  Services, Mobile Messaging, E-mail Archiving and Enhanced Messaging. HP and
  USA.NET’s collaboration ensures that VARs have comprehensive portfolios
  with a range of technology alternatives for SMBs.
• Making it even easier to acquire critical server, storage and networking
  solutions when cash is tight, Total Care Business Solutions includes new discount
  purchase and financing offerings from HP’s Total Care portfolio for
  HP ProLiant and HP BladeSystem servers, HP StorageWorks storage and HP ProCurve
  networking. This affordably priced technology is configured and tested to
  help SMBs lower investment costs and simplify deployment. In the United States,
  customers also can receive rebates on discounted server bundles with the new
  HP Total Care Access Card.

Special offers and free resources
To help SMBs get the best value from the technology they need to manage
and grow their businesses, HP unveiled special offers and free resources.

• SMBs can receive up to $1,000 cash back and are eligible for a free Total
  Care Access card ($49 value), while supplies last, when they purchase new
  HP LaserJet or HP Officejet Pro printers with the HP Trade-in and Save offering.
  Customers also receive free recycling of their old printer for added cost
  savings and convenience.
• To help SMBs grow their business, HP has expanded the HP Creative Studio
  for Business, a comprehensive web-based resource, to include the Small Business
  Marketing Guide, an online community focused on small business marketing.
  The community will provide free advice on do-it-yourself brand marketing strategies
  and feature a series of webinars and articles by prominent small business
  experts, including John Jantsch, Guy Kawasaki and Anita Campbell.
• HP is making it simple and affordable for small businesses to continue
  investing in technology with several financing promotions available through
  HP Total Financing. One offer is a zero percent 12-month promotion that allows
  small businesses to invest in new technology while managing cash flow; after
  term the equipment can be purchased for one dollar. Another offer is a zero
  percent 36-month lease that provides a fair market value purchase option at
  the end of the lease term.

New partner programs enhance SMB customer experience
The HP Solution Partners Organization has enhanced its award-winning PartnerONE
Program to help reseller and distributor partners serve SMB customers.

• SMB Elite is the latest addition to HP’s portfolio of PartnerONE
  Elite designations, designed to help customers easily identify HP reseller
  partners with technology expertise and training in specific technology solutions
  and markets. SMB Elite will bolster the tools, resources and marketing support
  HP provides to channel partners serving SMB customers. SMB Elite is expected
  to become effective for HP partners on May 1.
• Comprehensive deal registration-based benefits are being extended to all
  of HP’s 25,000+ partners in the United States, providing SMB customers
  with broader access to trusted HP partners who deliver solutions-based expertise
  and long-term IT support to maximize customers’ technology investments.
  Deal registration benefits are now available to all HP partners.

Additional information about HP’s partners program is available at www.hp.com/go/hpchannelnews.